Each bRate_IT product fulfills an existing need within a narrowly focussed social interest group.

Whether it is a nightclub that answers to a specific need, or just the popular trends in the clubbing scene, www.topclubs.co.za has it all. This online rating system not only has a chart with the most popular nightclubs in the country – as voted for by clubbers themselves, along with in-depth information on each club; but more importantly, it provides a platform for discussion where the 2.2 million a month 18-25 year-old South African clubbers can start or join a forum on any nightclub-related topic.

In reaching this highly critical young market, credibility is one of the most important factors, but at the same time also the most difficult to achieve. This unique service gives its users access to information that is generated by their peers, and in this way creating an environment that they can trust and relate to.

Furthermore www.topclubs.co.za is keeping its finger on the pulse of the global conversion to mobile handsets as a preferred medium to access information and inter-act with brands by enabling users to vote for their favourite nightclubs via their cell phones – putting the service, as it were, into the pockets of clubbers.

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