
To reach the lucrative and important 18-25 year old market is no easy task in today’s fragmented media options. Research has shown that very soon the number of hours that this segment will spend on the web will exceed the time they spend watching TV.
www.topclubs.co.za specifically targets the 18-25 market and is a topic that is very close to their hearts. As it is all about nightclubs, the wastage factor will be negligible; therefore money spent is spot on. Special offers can be placed on the website and can be regionalised by mailers. www.topclubs.co.za not only has the ratings section, but lists events as well and as the average club-goer is clubbing 2.5 times per week, it is feasible that the frequency of visits to this site will be high.
Advertising space is limited.
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